Pre-Ethernet Broadband

Can’t afford to wait for your leased line install?

Get SimRush installed as a pre-ethernet connectivity solution. We understand that time spent without internet is extremely damaging for your business. Deploying SimRush whilst you’re waiting for an ethernet leased line will keep your business online & productive.

Why do I need pre-ethernet internet connectivity?

If you’re investing money into a dedicated leased line for your business, then it’s safe to say connectivity is very important to you. You’re likely going to want to ensure you have internet access available whilst you wait for your private connection to be installed.

Installing leased line fibre usually takes longer than broadband because each fibre connection is unique and dedicated. It requires a point to point link between your business and your internet service provider’s equipment to be established.

Your wait time will depend on how much engineering work is needed to lay down new fibre cables. It can often be up to 90 days before your leased line is fully installed and working. That’s a long period of time to spend without decent internet access.

Leased Line installation delays

Even when you are given installation lead times, they can often be delayed due to unforeseen circumstances.

The most frequently occurring reasons for delay are:

  • Poor communication between Openreach and Service Provider
  • Missed site visits & rescheduling
  • Extreme weather such as heavy flooding or snow
  • Planning permission or wayleave issues
  • The need for roadworks where permission has to be obtained
  • Unfortunately, there’s no way of predicting whether your installation will be affected by any of the above. Every minute your business spends without a strong and reliable connection could be money lost.


Why risk the consequences of not having a pre-ethernet solution installed?

Don't miss out

Get Pre-Ethernet Broadband today.

SimRush as a high-speed pre-ethernet solution

How it works

Deploy SimRush 5G prior to your leased line installation. If you’re in a 5G coverage area, you’ll get fantastic download speeds of up to 1 Gbps (theoretical maximum). Even if you’re not in a 5G area, SimRush 5G is backwards compatible with the 4G network and can still achieve a faster broadband speed than what you would see using 4G-only hardware.

Installation includes an external router mounted at the highest point possible on the outside of your premises which is cabled down to an internal router. Options to have WiFi built in to the internal router for wireless access are available.

After your dedicated connection is installed, your SimRush will then become your broadband backup. When the primary fibre ethernet connection fails, your SimRush will be configured so that the network will seamlessly failover to 5G without any manual intervention.

Fault tolerant connectivity for maximum business continuity.

Key Benefits of SimRush

Business-grade broadband - Robust hardware designed for business broadband
Wired or WiFi connection for your devices
Carrier independent static IP addressing
Cloud based device management
Technical support from your Approved SimRush Reseller
Short delivery lead times - no prior fixed wired infrastructure needed
Cost effective solution - flexibility with data limits & contract lengths
Guest WiFi portal
Automatic failover when primary connection fails
Case Study
Pre-Ethernet Broadband:

Naked Wines

As part of a planned premises move, Naked Wines had arranged to transfer their existing leased line to their new office building. But when the installation was delayed by several weeks, they were left without any arranged connectivity for their first few weeks in the new office.

They contacted the UK SimRush Master Distributor, FreeClix, to help provide a solution that would enable their head office to stay online without experiencing any downtime.

Naked Wines not only required excellent internet speeds to support their diverse business activity, but they also required a solution that could be rapidly deployed for temporary circumstances without a lengthy contract involved.

To add to the challenge, Naked Wines also needed the temporary service to appear the same as their existing internet connection, with an identical public IP address.


FreeClix deployed the SimRush Pro 5G as a pre-ethernet solution for Naked Wines.

As it was based in the city centre, the new office building had excellent 5G coverage making SimRush 5G the perfect hardware to get the fastest speeds possible for the business.

As no pre-existing infrastructure is required for a SimRush installation, this was the ideal solution for their time-pressured, temporary requirement. They were also able to use a 30-day SIM card with unlimited data meaning they were not tied to any unnecessary contracts.

Prior to installation, the FreeClix team carried out an Ekahau wireless survey of the new premises to work out exactly what was needed for the job. Most devices used by Naked Wines, including their VoIP telephone system, are wireless. Therefore, a seamless WiFi connection throughout the office was of upmost importance to ensure there were no call dropouts if employees needed to move around the space.

FreeClix connected a network of Juniper Mist WiFi access points to the SimRush Controller to provide high quality WiFi coverage throughout the office. They were also able to configure the Static Public IP address to appear identical to their previous working service so that to the outside eye, it didn’t look as if Naked Wines had moved premises at all.

The whole system was installed extremely quickly, getting Naked Wines up and running within just a few hours.


The SimRush Pro 5G provided excellent temporary internet for the office, with download speeds reaching a huge 289 Mbps!

Not only did SimRush 5G provide excellent 5G speeds, it also offered Naked Wines brilliant network resilience due to the built in 4G LTE failover. This meant that if the 5G network failed, it would automatically fall back on to the 4G network to keep the business online.

By deploying SimRush 5G as a pre-ethernet solution, FreeClix were able to meet all the requirements of the premises move and prevented Naked Wines from experiencing a prolonged and potentially damaging period of downtime.

Want to invest in a pre-ethernet broadband connection?

Get a fast, high quality internet connection for complete business continuity prior to your leased line installation.
All you need to do is provide us with your business details and we’ll do the rest! It couldn’t be easier.