29th July 2016

SimRush – Superfast Mobile Broadband

How did SimRush start?

Pete Freeman, our founder, has always had a knack for solving problems with technology. At FreeClix, Pete created bespoke internet solutions for rural businesses that needed the internet. Around the time 4G started emerging, he started programming 4G hardware to receive the most direct signal from 4G masts. 

In other words, he achieved mega broadband speeds for businesses that couldn’t even get a mobile signal! 

This meant that rural businesses could grow and expand using new technology. Not only could businesses benefit from the internet, but as the hardware could be accessed from ANYWHERE via the cloud, other IT sellers wanted to offer it to their customers too.

When Justine Thomas knew about this awesome technology, she just had to get involved. Justine runs the operational side of the business. 

The reason we started SimRush? 

To bring high speed broadband to businesses that were too remote for a fixed line solution. 

As for the reason we’re still here five years later? 

Because we want to help connect businesses who cannot get broadband by traditional means. 

The Team

SimRush co-founders Peter Freeman and Justine Thomas

What is SimRush

SimRush hardware connects reliably to 4G/5G LTE in places where a mobile phone doesn’t even know LTE coverage is there.

SimRush is a unique solution enabling delivery of superfast mobile broadband to businesses and homes that are unable to get superfast broadband via fixed line, wireless or satellite. As it does not rely on a phone line it is also well suited for situations where connectivity is required for temporary or mobile access.

Superfast Mobile Broadband: How SimRush works

SimRush hardware performs a specific and complex role in the delivery of superfast mobile broadband services, our devices are cloud managed to ensure consistent high performance and reliability. The product can be configured to meet customers’ bespoke technical requirements and WiFi coverage can be extended with additional hardware. It can be deployed into any premises as part of a wider connectivity solution and is suitable for use in complex network environments.

Device settings are continually backed up to our data centre enabling us to perform troubleshooting for our customers should the need arise. (We do not monitor or store any of your traffic data, for example your browsing activity).

Cloud management enables your SimRush to be automatically updated with the latest firmware releases which are rigorously tested and approved before being pushed to your device.

Static IP addressing is available on all SimRush systems as an option.

After Sales Support is provided by our technical service desk.

SimRush Products

There are four main SimRush product ranges, each range has multiple SimRush product bundles which serve different needs.

SimRush Essential – these models fulfil the simple need to get superfast mobile broadband with WiFi as either a primary or secondary method of connectivity.

SimRush Business – these models are deployed where higher monthly data transit is required in larger premises or more technically complex environments.

SimRush Mobile– is a simple and cost-effective way to get feature-rich WiFi on-the-go from a single unit. It’s ideal for mobile retail outlets and vehicles of all shapes and sizes including vehicle fleet.

SimRush 5G broadband– Our newest range consists of the latest 5G-ready technology that provides astonishing speeds in 5G coverage areas. It’s perfect as a primary method of connectivity, high speed failover or a pre-ethernet solution.

A SimRush product bundle is comprised of:

You can add extra SimRush WiFi devices if you need to extend the WiFi throughout your premises.

SimRush Hardware

The SimRush Controller is all important to the way our system works. The Controller “phones home” to our data centre using a secure Virtual Private Network (VPN) tunnel. This connection allows our cloud-based management system, SPanel, to monitor and configure your SimRush Controller’s network settings and WiFi services securely. Local access is locked down to prevent misconfiguration.

One of the unique features of the system is the way that we can load balance your internet traffic across multiple outdoor units (ODUs) and/or an auxiliary WAN connection automatically. This programming has been done by default and ensures that traffic to HTTPS (SSL) sites are locked by connection to whichever outgoing path the traffic originates on preventing rejection from the secure host.

Our system uses a sophisticated routing table with automatic failover, sensing which WAN connections are actually live and balances traffic across all available routes.

One of the unique characteristics of our SimRush Static Public IP address service is that it is network independent. The Public IP address will self-heal by establishing the controller’s connection to our data centre over any active WAN connection. There’s no need for dynamic DNS, all Public IP related traffic is maintained regardless of the WAN link used.

SPanel Customer Portal

SPanel is the SimRush customer portal. All devices are locked down to prevent local access that could result in a misconfiguration. The only way to make changes to the system is via SPanel. All hardware devices can be viewed and managed at client or reseller level.

You can see which devices are online or offline, view device serial numbers and view statistics including interface traffic graphs.

SimRush simplifies the user experience enabling changes to be easily made to local networking parameters.

The portal allows both customer or reseller to make changes to all SimRush devices including:

  • Local LAN addressing.
  • DHCP parameters.
  • DNS settings.
  • Port forwarding.
  • Static LAN addressing.
  • DHCP reservations.
  • WiFi SSIDs and passwords.
  • WiFi frequency settings for individual access points.
  • Duplicated or separated WiFi settings for 2.4ghz and 5ghz networks.
  • WiFi device access control lists (including time-based blocking for parental control.)
  • Guest WiFi preferences can also be managed via the portal.
  • Additional SPanel users can also be added if required.


Monitoring enables you to see what applications are using most of the data connection, so you can effectively manage data consumption.

You can also use it to monitor important issues such as uptime and traffic levels, bandwidth usage of SimRush routers on a port-by-port basis, as well as device readings such as memory and CPU load. It can be extended to provide additional full monitoring of all your systems and devices in your LAN infrastructure.

SimRush Monitoring uses Simple Network Management Protocol (SNMP) to gather bandwidth and network usage data from SimRush Hardware.

SimRush has an easy-to-use web interface with live graphs and custom reports, it is easy to set up and requires minimal bandwidth and CPU cycles.

Product Licence

The SimRush Broadband Product Licence gives you access to technical support for your devices, the newest features via updates and up-to-date security protection.

It also gives you access to SPanel , our online device management portal that allows you to make device changes such as local LAN addresses, DHCP services, port forwarding, wireless SSID and passwords.

The SimRush Product Licence has been designed to allow you to easily renew and scale your devices to fit your changing needs. The base product licence is annual and commences with the original purchase, additional units can be added and are co-termed with hardware already on the license. If the devices under licence need to be changed, for example after upgrade, this can be easily achieved and ensures all your devices remain fully supported.

Automatic renewal reminders are sent to end users to help ensure the licence does not lapse.

Bespoke Options

An array of bespoke options can be configured to any SimRush hardware to suit your own network needs.

  • Virtual Private Networks (VPN), with IPSec security.
  • Guest networks with selfservice WiFi portal and optional PayPal integration.
  • Content Filtering Services.
  • Multiple networks including Vlan configurations, and multiple WiFi SSIDs.

SimRush bespoke options can also allow for traffic shaping, for example controlling traffic for identified devices to utilise a specific external path, Network Bandwidth Prioritisation and Quality of Service (QoS).

Technical support

First line technical support for incidents is provided directly to end users by Approved Resellers. Escalated support requests are made via Approved Resellers.

Technical support includes:

  • System and configuration upgrades and updates.
  • Deployment of bug fixes
  • Help & support with data carrier (SimRush issue data sims only)
  • Change of local IP range (Subnet).
  • Investigate WiFi connectivity issues. (Including Drop outs)
  • Investigate CAP connectivity issues.
  • Investigate Wireless Controller config / communication issues.
  • Investigate internet connectivity issues when data is available.
  • Set static DHCP reservations for LAN devices and fix to IP firewall address lists.
  • Per Access Point channel/frequency management for 2.4 & 5ghz networks.

First line technical support does not include:

  • Does not extend to 3rd party equipment
  • Does not extend to connectivity related to cabling by installer
  • Does not extend to non-approved SimRush install
  • Does not extend to the use of the wrong power supply

Change requests and support outside of the above parameters is not included in the product license fee.


All SimRush hardware comes with a standard 12 month manufacturer warranty.